Martin Lindner Photography

Suzuki Ignis

CLIENT

SUZUKI GERMANY

PROJECT YEAR

2020

Compact Car meets Urban streets

Embarking on a collaborative venture with Suzuki Germany, I undertook the exciting task of spotlighting their sleek and stylish Suzuki Swift model against the dynamic backdrop of urban environments. This commission presented an exceptional opportunity to merge automotive photography with the vibrancy of city life, showcasing the Swift’s versatility and modern appeal in bustling settings.

Throughout the duration of this campaign, I traversed the streets of Cologne and Düsseldorf, meticulously selecting diverse locations that complemented the Swift’s aesthetic. With a deliberate focus on incorporating gray and black elements into the compositions, I aimed to create a visual contrast that accentuated the car’s distinctive features. By eschewing bright and saturated colors, the Suzuki Swift emerged as the unequivocal focal point in each image, exuding an aura of sophistication and refinement amidst the urban landscape. This deliberate stylistic choice not only emphasized the car’s sleek design but also underscored its seamless integration into the contemporary urban milieu, resonating with discerning audiences seeking both style and substance in their automotive choices.

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